Should we expect to see a convergence of the holy trinity of web app, web page and ebook in the near future?
When Apple unleashed the first videos demonstrating the iPad one throwaway remark sent shockwaves through the literary community. It was a reference to the possibility of adding video and sound to ebooks. The reaction was startling. People all over the internet began to gush about this new possibility, as if text had never been married with video and sound before. Obviously that technology is not really what’s new; it is people’s way of thinking about books that really changed.
There is nothing intrinsically good or bad about using video and sound to enhance your project. In fact there’ll be millions of people with deeply entrenched ideas about what constitutes a book who will resist anything but pure text. When presented with unfamiliar things there is a natural bent toward conservatism in most humans. It is the safer of the first responses. “There will be opportunities to be progressive later, when we’ve considered the ramifications of this”, your instinct tells you. “But for now, let’s just resist change and try to buy some time.”
So the paper-purists will tell you video and sound are too nakedly descriptive. They’ll swear that the magic of books is that the images are conjured in the readers’ head and not prescribed by the artist. They’ll claim that these additions defeat the purpose of the beautiful text, crackling with potential energy. Pregnant with meaning waiting for the reader to incubate it in his own imagination and deliver it into the world intermingled with his own blood, sweat and tears. Only by doing so can he bring something to the text and achieve the required measure of investment in it to make it a conscience-altering experience.
There may be some truth to this. But when people strenuously resist paradigm shifts and redefinitions of what they had supposed was a simple and immutable concept – tree, apple, book – what they are really expressing is angst. The self is an existentialist project that is pinned upon some truths that the subject holds to be self-evident. In the 21st century those self-evident truths are harder to come by. Fewer things can be pinned down and fewer cornerstones are lying around to build on. God died with modernism. Even capitalism just proved itself not to be as immutable and infallible as dollar-chasers had assumed. If “book” were to start shifting too, well we wouldn’t have a leg to stand on. We’re like pond skaters and Apple are the child hovering over us with a bottle of washing up liquid waiting to squirt in a drop to break down the surface tension and watch us all drown. The ground turns to liquid and everyone flounders in a vast ocean of existential angst.
There is no reason to believe that the judicious combination of video, sound and text in the age of the ebook cannot become as deeply refined and as rarely appreciated a skill as was the judicious arrangement of words in the age of the paper book.
We used to have meta-narratives (narratives that unify and tie-up all the other narratives that define our lives – “the one true God” being a prime example) around which one could build a life. Nowadays we’re slowly getting smart enough to abandon them, but we’ve taken to flagging some other beliefs and concepts as cast-iron so that we can stop thinking about them.
Tree. Apple. Book
As soon as a concept is properly labeled it can be shelved and forgotten. This leaves brain RAM free for considering the bigger questions like the subjective nature of “truth” and the uncertainty of “good”. Unfortunately, as the pace of technological development picks up trees are proving to be a massive source of anxiety for us all, we have no idea what’s in our apples anymore and a book is no longer a book.
Apple’s app store did an interesting thing for bloggers. It allowed us to wrap a blog (be it a database of information, reviews, tutorials or stories) in a little wrapper and call it an app. Why is this important? Because nobody is going to pay for a blog. They’re so untrustworthy, messy, unprofessional and ubiquitous. But people will buy an app because they’re tidy, contained and they have a shiny wrapper. Humans will always judge books by their covers. It is an intrinsic part of our nature to judge things visually. It is time we made peace with this fact.
Some people, who are invested in open standards and innovation are not big fans of the appifying of web content. Many would like to see a return to the days of wild innovation that led up to IE6. The insistence on web standards, it is said, holds back innovation. Web developers are best left to unbridled experimentation and the standardisation of what follows should be the burden of WC3. When seen from that perspective the appifying of the web is seen as something of a loss. Safari on the iPhone 3G is a sluggish and punishing experience. Apps, on the other hand, deliver the same content with a quick and responsive interface.
Using one of the dozens of services like Blurb a blog can be turned into an ebook. Similar services and software and software can help you turn the same blog into an app. The content of the blog/app/ebook trinity can be exactly the same now. The only thing that changes is the packaging, the interface and the public’s willingness to pay for the content. This essentially means that while the majority lament the loss the tactile quality of the paperback and the smell of libraries, others will be celebrating the exciting change that is democratizing culture and reading.
While the stragglers wail and gnash their teeth, that tech-savvy minority will be at the forefront of a digital revolution in which the categories of blog, photojournalist’s multimedia slideshow, ebook and iPad app essentially bleed into each other. There is no reason for a blog, an app and an ebook to signify different things anymore. Sure there will be people who insist of listening to vinyl, shooting on film and reading from paper. But it is important to recognise the difference between lamenting the loss of something that was better and lamenting the loss of categories that seemed not to be in flux because they were easier to deal with when they weren’t moving.
A little more exertion is required to recognise that the world is in a constant state of flux. To constantly have to reevaluate the meaning of safe words like “book” is a subconsciously exhausting prospect to many. They’d rather a few of the stars would just stop moving. A lot of mental plate-spinning is required when signifiers and their signifieds become broken links. But an inability to embrace uncertainty and change marks you as extinct to the world of thought and social commentary.
On the other hand there are those of us who would much rather embrace the changing concept of book. The latter group no doubt won’t worry too much about the gradual erosion of the snobbery that says reading books is somehow “better” than reading magazines and web pages because it requires a longer attention span. When I’m ready to consign myself to irrelevancy I’ll bemoan the death of the good old LCD monitor or weep for the death of the under-appreciated Blu-ray. But until that day I think the future is bright for us multimediographers and I look forward to embracing the fluidity of everything that once seem to be set in stone.
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